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Digital Marketing News & Best Practices - Adlucent Search Pros(e)

Case Study: Jewelry Television (JTV.com)

Posted by Adlucent Admin on May 20, 2011

Adlucent recently released a case study on the dramatic profitable revenue growth it helped Jewelry Television (JTV) achieve using paid search. In 11 months of working with Adlucent, JTV’s year-over-year revenue from paid search soared 78 percent, while margins (A/S ratio) improved 25 percent.

JTV Results

One way Adlucent delivered these results was by significantly expanding and restructuring JTV’s accounts. Adlucent added 51,000 keywords, increased the number of campaigns by a factor of nine, and added 10,000 more ad groups.

Visit Adlucent.com to read the complete case study.

Topics: Case Studies, case study, revenue, Revenue Growth


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