DATA TO WORK
It's Not Who You Know, Rather What You Know
Thanks to the accessibility of real time data, marketers are shifting their focus from short-term revenue gains to the quality of the customer. At Adlucent, we believe the future of search marketing centers around personalized advertising. Very soon, marketers will have the ability to pinpoint their best customers and tailor each message so it addresses an individual’s specific need. Adlucent’s Customer Spectrum™ service is the first solution to make headway in achieving this by applying rich data at the individual level to improve overall campaign performance.
A Custom Solution
The two most critical components of successful bid optimization include the algorithm and the data. Most search companies use the same standard algorithm and historical performance data for each client they serve. At Adlucent, we provide every one of our clients with their own unique, adaptable algorithm and custom data assets. Both the algorithm and data assets will adapt over time, which enables us to break through plateaus and deliver year-over-year performance improvement for our clients.
A sample of the types of data Adlucent utilizes:
Retailers struggling with a plateau in performance have averaged
a 20% increase in revenue with Adlucent’s data services.