Since Tiger Supplies is in the B2B sector, Amazon Business offered a clear benefit with access to a new customer base that had a high probability of reorders and significant lifetime value. Having managed their B2C Amazon account already, we were able to come into the new program with better data and build out a successful Amazon Business strategy based on extensive detailed customer insights and business-specific expertise.
From Tiger Supplies' B2C Amazon account, we mined data to find top sellers from the brand, as well as Amazon’s top sellers in their categories. From there, our Amazon team was able to target keywords from those top listings and create ads targeted to those specific listings to compete with leaders in the category. Ensuring competitive pricing and strategic ad placement led to notable success in the B2B ad space, paving the way for the brand to stay a step ahead of the competition in furniture and supplies and solidify their presence in the marketplace.