TURNING DIGITAL MARKETERS INTO DATA SCIENTISTS
Using Data to Transform Your Digital Strategy
Eighty percent of the data that businesses store and collect left unstructured and unused because they don't have the resources or capacity to manage it. That's where we step in. Adlucent helps retailers turn the mountain of data they're sitting on into valuable insights that can be used across their business. With Adlucent's Audience services, you're one step closer to delivering true one-to-one advertising.
Convert More Customers for Less
We leverage customer, transactional and 3rd party data to learn everything we can about your customers, from their purchase history, to their device preferences, to the channels they engage with the most. We use this information, along with your business goals, to determine where we should place your ads, what the message should be, and how much we should pay for each one. We then activate this data across search, social, display, email, and video to grow your revenue at a lower overall cost.
How We Apply This Data
Reactivate previous customers
Turn one time purchasers into loyal customers with select
messages and offers
Understand which products to upsell and cross sell to your
Understand when a person is likely to buy to increase the
likelihood they will see your ad
Predict what products a customer will purchase next
Assign value to customers and target them differently
Target consumers near your competitor’s stores
Understand the right media mix to offer each customer,
eliminating wasted ad spend
Ensure that loyalty or rewards club members receive
Re-engage email unsubscribers through ads on different
Provide custom messages based on big lifetime moments
such as birthdays, anniversaries, and more
Folica saw a 206% increase in return on ad spend
when they targeted dormant customers
Applying Customer Insights Across Channels
As the leading agency in using audience data for paid search strategies, we recently sat down with Google to discuss how we leverage Customer Match to deliver search ads to targeted audiences.
Based on our client's goals, we can apply segmented (or unsegmented) data to Customer Match to acquire more high value customers through paid search, as well as Gmail and YouTube, while spending less.