Our team began by identifying the client’s ideal target audiences and then coupled this insight with current demand and shopping trends to create an upper-funnel video strategy. We leveraged TrueView ads for Reach and Bumper ad formats to target new, in-market customers for the client. This approach included optimizing campaigns regularly as behaviors shifted throughout key pandemic months from April through July. We also performed a brand lift study to measure the video strategy’s impact on brand awareness, consideration, and ad recall. With these results in mind, we measured the online and in-store revenue lift.