75% of consumers plan to shop on Amazon Prime Day with 68% planning to comparison shop on rival sites.

With over 200 Million prime subscribers, this Prime Day is shaping up to be the most lucrative sales event the marketplace has seen to date. With the magnitude of the event, and what it means for brands’ advertising strategies, Adlucent surveyed 1,000 US-based online shoppers to see what they expect out of the big day.

Check out the full report to learn more about:

• The top categories consumers will be shopping for this Prime Day
• What consumers are prioritizing in their shopping experience
• How to set up your advertising strategy to take advantage of Prime Day (even if you aren’t selling on the marketplace)