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WHITE PAPER: 2017 HOLIDAYS DISCOVERIES REPORT

Top Search Insights from the 2017 Holiday Season

Summary

Now that the dust of the 2017 holiday shopping season has settled, we took the time to evaluate how paid search performed for some of the largest retailers. The insights were surprising.

Take a look at the 2017 Holiday Discoveries Report to learn:

  • How you fared against other retailers in terms of search revenue, orders, impressions, and ROAS
  • How Product Listing Ads performed relative to 2016
  • Which device (desktop, mobile, or tablet) had a stand-out year for growth
  • The latest developments for Google Express and voice search
  • Insights we discovered that will directly impact your 2018 search strategies

Find out how we can put solutions like these to work for you.

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