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508 E 53rd St. #101 · Austin, TX 78751
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Adlucent, At A Glance

What We Do

Adlucent uses predictive technology and custom optimization algorithms to continuously improve search marketing performance for the world’s eCommerce leaders.

Success Stories

Adlucent works closely with its clients to grow their search marketing programs. Hear what they have to say and learn how we’ve put search to work for online retail.

Why We Do It

Adlucent is a culture of innovation and excellence. We thrive when solving problems and are in constant pursuit of success for our clients, our team and ourselves as individuals.

  • keyword: makita lxt power tools
  • conversion rate: 17.7%
  • category: home improvement
  • category average: 10.1%
 

Adlucent makes it easy for people to find and buy products online.

Adlucent’s predictive Deep Search™ technology helps the world’s most successful Internet retailers discover new customers and maximize revenue.

Does your search revenue climb quarterly? Does your return on ad spend (ROAS) improve steadily?

We think they should. In fact, our 10-plus years of experience with the world’s leading Internet retailers have proven it’s possible. Even successful search programs can continue to grow.

At Adlucent, we help clients uncover the real potential of their search marketing efforts. While your program may work, we can help you make it work better. We’ve partnered with numerous online retailers to find them more customers and drive more sales—all while driving down costs. Our clients consistently achieve revenue gains of at least 50% in a year’s time. We’ve also doubled and tripled search revenues for some of the most visited stores on the Web.

A Predictive Approach

Though the search industry is still young, many marketers labor under already outmoded models, paying a high price in the form of missed revenue opportunities. At Adlucent, we’ve pioneered a new approach. The key? Predictive analysis. We don’t react. We anticipate. That means less wasted ad spend. It means your investment is working harder.

A Decade of Experience

Part of predicting the future is understanding history. And, there’s no substitute for hard-earned expertise. We know how the markets behave, how customers shop, what sells and what doesn’t – right down to the product level. It all amounts to an in-depth, overall understanding of online retailing that helps us drive more qualified buyers to your store.

The Pure Performance Model

When you choose Adlucent, you’re teaming up with a partner – a partner with a genuine, vested interest in your success. We’ve abandoned old modes of compensation, introducing a strictly performance-based model. We actually invest our own capital in your campaign. You pay for actual sales, not clicks. Our success is directly tied to yours. We think that’s the nature of a real partnership.

Contact us today to learn more about our managed paid search services and how Deep Search™ can help you maximize the potential of your paid search program.

Deep Search™ Technology

We combine this know-how with cutting-edge ingenuity. Our predictive Deep Search™ software is the result of ten years of development specifically aimed at solving the complexities of search marketing for the Web’s largest e-tailers. With this powerful tool, we’re able to optimize search strategy by modeling online shopping behavior. Instead of relying solely on past data, we can predict future trends and patterns in brand, category and product performance. We can reallocate time and money – previously spent on testing – to drive revenue. And because our Deep Search™ technology is built for massive scale, we can effectively manage campaigns for millions of products.

Integrating critical client data

In the end, our approach amounts to running smarter campaigns by staying well ahead of the curve. That means tracking trends. But it also means integrating key client merchandising priorities, inventory information and campaign feedback to drive continued revenue growth for our clients. Here’s how we do it:

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Merchandising
  • Promote products by brand, category or sub-category
  • Promote manufacturer-sponsored products
  • Push overstock or stale merchandise
  • Promote products based on limited-time offers, discounts, shipping promotions or manufacturer rebates
  • Make more informed purchasing decisions based on customer behavior
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Bid Optimization
  • Optimize bids based on item, brand or category margins
  • Adjust bids automatically based on seasonal trends
  • Quickly adjust for fast-moving changes in inventory or customer behavior
  • Carefully balance ad position, cost and profit potential
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Inventory Integration
  • Promote only what’s in stock, automatically pausing and restarting keywords based on inventory shifts
  • Integrate knowledge of size or color variations on paid search performance
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Retail Analytics Dashboard
  • Report on brand, category, sub-category or product performance
  • Isolate the impact of social media on search performance
  • Identify major drivers of revenue, new-customer acquisition and lifetime value
  • Produce time-period comparisons of top performing keywords, products, brands
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Ad Creation
  • Create high-quality, hand-crafted ads for millions of products
  • Optimize ads based on click-through and conversion rates
  • Analyze the impact of promotional offers in ad text
 

“Adlucent is the most innovative search agency we’ve ever worked with. They delivered exceptional results that other agencies couldn’t achieve.”

— Jeff Wisot, Buy.com VP of Marketing

Get In Touch

Contact us today to learn more about our managed paid search services and how Deep Search™ can help you maximize the potential of your paid search program.

Phone: 1.800.788.9152
Fax: 1.800.788.9152
Email: solutions@adlucent.com
Address:
508 E. 53rd St. #101
Austin, TX 78751 (Map)

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