Product-Level Marketing
Stocking the shelves of the Web.
Adlucent's Deep Search™ technology brings customers deep into the buying cycle to your online store, by automating the creation and delivery of custom crafted, product-specific advertising—delivering results that are 350% more effective than traditional search engine marketing.
How? We make your current search strategy more effective, by starting with the premise that each and every one of your products should be represented in ways that align specifically with what your customers are looking for online. For example, one shopper's "Flat Panel TV" is another shopper's "52-inch LCD." Our Deep Search technology identifies the massive range of relevant search terms, and converts that rich data into effective advertising that quickly connects customers with your product—delivering a better shopping experience to your customers. And, because our technology is built for massive scale, we can effectively manage inventories of millions of products.
Serve it up on a silver platter.
It's never been easier to target interested customers. With PPC marketing, you can connect searchers with exactly what they want to find. When ready to make a purchase, consumers are armed with product names, model numbers, and specifications. They know exactly what they want. Some may search for the Green Widget AF3, and if you sell it, you serve them an online ad featuring exactly that. The keyword phrase will appear prominently in your pay-per-click ad, and again on the landing page where you will offer the customer the solution they were looking for.
To be most successful on the Internet, you should generate PPC campaigns for every product in your portfolio, whether it consists of 100 or 100,000 items. Yes, this takes a bit of work, but the rewards are plentiful. When a consumer searches for something and the exact keyword phrase they use appears in the ad, they'll be much more inclined to click on it. And when they see that same phrase on the next page, they'll know they've made it to the right place. Increased keyword relevance pays off - especially when consumers make clicking decisions at the blink of an eye.
Convenience is king.
The goal of pay-per-click marketing is to make shopping online as easy as possible for your customers. By linking every relevant search phrase to the intended product you offer, we help customers quickly get where they're going. With our PPC services, you will garner highly qualified traffic and make shopping more convenient for your clientele. When you use PPC online advertising to market each of your products individually on the keyword level, your ads become relevant search results and not just added clutter. It's a win-win.
Being relevant means using the right keywords.
The next step: Keyword Generation >>
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