A MATCH MADE
Product Ads: Get Found. Be Chosen.
At Adlucent, we deliver a seamless advertising experience that enables your customers to find your products quickly and effortlessly. While creating a Product Listing Ad program isn’t difficult, achieving breakthrough results is a science. Adlucent pioneered product-level advertising 10 years prior to the launch of Google Shopping and our team continues to deliver industry PLA performance gains that are unmatched.
With Customer Spectrum for Product Ads, you'll enjoy the following services:
Custom Bidding Algorithm
You'll receive a unique, machine-learning algorithm that grows with your business
Clean Product Feed
Maximize your reach across the web and ensure accurate product matching
Query Mining & Negation
We'll funnel traffic away from underperforming queries to your most profitable ones
Ad Text & Page Testing
We continuously test ad and landing page copy to ensure your ads are relevant
Predictive Product Performance
By infusing real-time data, we can accurately predict PLA performance
We'll learn who your best customers are and work to acquire more like them
Maintaining and optimizing your product feed is critical to PLA success as the keywords in your feed are used to properly match products to search queries. Getting the right product to show for right queries is both art and science. At Adlucent, we have fully integrated our internal technology, Deep Search®, with the Google Merchant Center. This gives our team of PLA experts the ability to optimize feeds to improve relevant matching and maximize product reach in real-time.
A Focus on Quality
Adlucent uses a 65-step process to improve
feed quality and enhance matching
Search Query Optimization
While several products may match to a particular query, retailers have little control over whether the right product—the one most likely to sell—is showing. Adlucent leverages its advanced analytics and search query optimization technology to funnel traffic to the right products (and away from unprofitable queries) to help you grow PLA revenue efficiently.
Adlucent leverages real-time demand data to proactively predict how a product will sell versus reactively adjust. Our Deep Search technology incorporates real-time signals and data on factors such as competitor pricing, promotions, and seasonality to make rapid changes in bids, saving you time and maximizing revenue.
How much should you be spending?
Product listing ads now source an average 20-30%
of a retailer's non-brand digital revenue