Multivariate Ad Copy Testing
Six seconds.
That's the average time a user spends on an entire page of search results before deciding where to click. That's it. In a fleeting handful of seconds, you have to stand out and be chosen. In fact, most people never really analyze why they click on a link. They just trust their intuition, click, and see if their intuition was right.
So how do we connect with your audience and generate a higher click-through rate in just a few seconds?
Well, we rely on creative copywriting, ad optimization, and Taguchi multivariate statistics to make sure our ads are chosen among the competitors. The Taguchi system allows us to test multiple parts of an ad's copy at the same time. The data we gather from this ad testing is combined mathematically to simulate the performance of thousands of different copy combinations, helping us produce the best of the best. The resulting ads will resonate with your audience and drive more qualified traffic, generate the highest click-through rates and lead to the most conversions. We make the most of our limited shelf space with multivariate ad copy optimization.
Breakthroughs.
Having higher click-through rates may be even better than you think. Search engines value keyword relevance, and your ads' click-through rates are the best indicator of this. In fact, doubling an ad's average click-through rate will boost its ranking on the search results page as much as doubling the cost per click. So, a little intelligent ad design gives you increased exposure, greater relevance, and cheaper costs. That's a combo that will drive targeted traffic and put you ahead of your competitors.
They're at your site. Now let's make our move.
The next step: Landing Page Optimization >>
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