Real-time Marketing Analysis
It's evolutionary.
We measure and collect everything. No, we're not talking about stamps and seashells. We're talking about statistics. We use real-time analytics to figure out the precise elements of your PPC campaigns that bring about success. We then leverage this knowledge as soon as it is collected. We're persistent too. Our PPC campaigns are constantly adapting—growing stronger and more effective over time. With real-time Web site analytics, we have the ability to test a wide variety of executions because we can monitor and change them almost instantaneously. It's like finding out that a quarter-page ad could produce the same results as a two-page spread, and then being able to do something about it immediately. Real-time analytics let us go ahead and pick what ad distribution channels we feel would work best. Then, within a matter of hours, our ROI-based bid management software will let us know if our intuition is correct.
Show and tell.
At least once a month, you'll receive reports with marketing analytics on your key performance indicators. They'll include actionable feedback that we'll use to better achieve your online marketing goals from that point forward. Your reports will be tailored to what matters most to you and your company. They'll provide answers to questions like these:
Which search engine brings you the most online conversions?
What can we do to increase our presence on the others?
Which keywords are performing best?
Does every keyword lead to conversions?
What percentage of conversions occur online, offline, over the phone or at the store?
What time of day, and what day of the week are conversions occurring? And can we alter our bidding strategy to take advantage of these trends?
Where do your visitors live?
Should we adjust our advertising strategy in other geographic locations?
What are the demographics of your visitors?
Should we allocate more of our budget to reach that audience?
What do your customers do on your landing pages?
Could a design change augment sales or generate more leads?
How do your users navigate through your Web site?
Are there any stumbling blocks to conversion that can be removed?
These are just a few of the questions we'll be asking as we prepare your reports. With time, the questions we tackle will become more extensive and increasingly tailored to your online business and Internet marketing goals.
Off and online.
Like we've said before, one of the greatest things about online marketing is its measurability. Tracking user actions on the Web is a piece of cake. But how do you track conversions that originate online and then occur over the phone or in a store? Well, we've figured out a few marketing strategies to keep the whole puzzle together.
First off, we've developed tracking software to find out which keywords, ads, and distribution channels are leading to customer phone calls. It works by dynamically displaying a specific phone number on your Web site based on a customer's keyword search. When you get a flood of calls from one particular number, we'll know which elements of your online advertising campaign are producing the leads. Tracking in-store sales works in a similar manner. If your online marketing efforts generate foot traffic, we'll provide your viewers with coupon codes that correspond to their particular search methods. When a customer uses a coupon in your store, we'll know which search engine, keyword phrase, and ad they used to get there.
The information we collect from these offline events is combined with the rest of your online marketing statistics to produce a comprehensive performance report. With this complete perspective, we'll be able to fully optimize your campaigns by taking advantage of what's working best across all of your marketing channels.
Track on.
We can help you implement a real-time web analytics solution that stays within your budget while ensuring scalability for future growth. We use a combination of page tagging and log file analysis to guarantee that your entire audience is tracked accurately even if they have a dynamic IP address or their cookies and JavaScript are disabled. Also, if you already have an online analytics program in place, we'll make sure that it integrates well with our PPC bid management software, internet promotion strategies, and conversion tracking solutions. No matter the case, we'll make certain we're tracking your campaigns and building upon your marketing success.
The more you are seen, the more you'll succeed.
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