NOT JUST KEYWORDS
Paid Search: A Focus on Performance
While many search agencies and tech vendors see search performance quickly stagnate, Adlucent is known for its ability to break through performance plateaus. We’re able to accomplish this through our proprietary technology and unique, customer-centric approach.
At Adlucent, we don’t just optimize keywords, we help retailers fully understand their customers and identify those with the highest value. We then design and build customized search marketing programs that connect retailers to the right buyers for their business. We believe that great technology, better data, and expert account managers make up the trifecta of search excellence, and all three make up our Customer Spectrum™ for Paid Search solution.
Finding the Right Technology
The big box search technology available today is built to serve broad markets, not individual retailers. Your business is unique. How can you gain the advantage when your competitors are using the exact same technology as you? At Adlucent, we know your business is as unique as the customers you serve, which is why we developed our own proprietary software, Deep Search®, to give you the advantage.
With Adlucent’s technology-backed services, you’ll get the upper hand with:
Our technology was built to manage the most complex retail advertising programs
A Custom Algorithm
You’ll receive a custom algorithm that’s unique to your business and adapts to changes
Set your unique business goals and we’ll manage performance to meet and exceed them
Your custom-built algorithm will align with your unique data sets and goals
Deep Search was built to effortlessly manage large-scale digital advertising programs with thousands to millions of SKUs. As the most customizable platform on the market, it’s the closest solution a retailer can get to building their own technology in house. Each Adlucent client receives a unique, self-learning algorithm that’s developed from a combination of business insights, custom data sets and retailer-specific goals for more accurate bid management.
In addition to a custom bidding algorithm, Adlucent uses machine learning techniques to optimize bid modifiers at the device, time, day of week, and audience to ensure its clients are reaching its most valuable buyers, no matter where they are.
200% Return on Ad Spend
Learn how Andra Group leveraged Deep Search to eliminate
wasted ad spend & grow ROAS by 200% in two months.
Utilizing The Right Data
All search technologies use data, but it’s the type of data used that separates traditional retailers from the high performers. In addition to historical information that everyone has access to, Adlucent gathers, stores, and analyzes unique first party, third party, and real-time data, resulting in trillions of additional data points that we use to:
We'll create custom audiences so your ads are being seen by your most valuable buyers
Adjust Your Program
Our algorithms leverage machine learning techniques that continuously learn and adjust
Set your desired ROI and we’ll optimize your program to maximize performance
We can measure the impact your program is having across channels and devices
In addition to standard algorithms, most search companies use the same, standard data. Adlucent leverages unique data sets for every client—product, social, channel, pricing, CRM, and third-party data—that is incorporated into each algorithm to improve bid management and achieve break-through performance year-over-year.
BuySeasons earned an additional $50K in revenue
from a recommendation to carry a new costume that
its account team discovered through keyword research.
Meet Your New Team
From implementation to performance analysis, everyone at Adlucent is dedicated to delivering the best possible experience for our customers, as evidenced by our 100% Net Promoter score. Our clients call us an extension of their internal team and we would like to be an extension of yours.
By partnering with Adlucent, you’ll receive a dedicated account team that is:
The Industry's Best
Our 35-step recruiting process tests for passion, problem solving, analytical, and communication skills
An Expert in Digital + Search
Each team member has developed a deep understanding of search and digital advertising
Focused on Your Goals
We learn your business, provide strategic direction, and help you accomplish your goals
Able to See the Full Picture
From marketing to merchandising, we’ll measure the impact search has across your business
With Adlucent services, you’ll have a dedicated team that becomes a true partner by learning every aspect of your business—products, customers, competitors, channels, goals—and more. Your team is responsible for implementation services, account build out, ad copywriting, landing page analysis, bid management, and testing, ensuring your program is aligned with leading search best practices and strategies.
But we don’t stop there. We’ll show you how to use search data to make broader business decisions such as who are the best new audiences to target, which new products should be added by merchandising, and which channels benefit the most from your search investment.