PRODUCTS TO PEOPLE
CSE & Feeds: Build a Better Base
The foundation of a successful digital advertising program is an optimized product feed. Without one, retailers waste countless dollars serving the wrong ads, or no ads at all. Adlucent helps retailers ensure they’re being seen by their most valuable customers—no matter where they are—with its Customer Spectrum™ for Feed Management and Comparison Shopping Engine services.
By bundling feed management with digital advertising services like paid search and product ads, you’ll have the luxury of a fully optimized program that can be managed in real-time, and one that is fully measurable from start to finish.
Adlucent’s feed optimization services will ensure your ads are being seen by your most valuable customers through:
We’ll ensure your data adheres with all channel requirements
Improved Ad Performance
Don’t set it and forget it. We continuously test and edit product attributes
Promoting the Right Products
We match queries to your best products and prevent the wrong ones from showing
Predicting Future Performance
We use both data and technology to predict future product performance
Whether PPC or PLA, we’ll optimize product performance across each digital channel
Comparison Shopping Engines
Comparison shopping engines are a great way to extend your digital footprint at a relatively low cost. Adlucent will ensure your products are seen by your high value customers who shop on affiliate websites. Through our DeepSearch® technology, you’ll have access to analytics and reports that show how well your third party ads are performing.