Armstrong has responsibility for guiding the company's strategy and managing day-to-day operations, finance and client management to support Adlucent's growth.

Jon was previously a Partner and Senior Executive at Accenture where he focused on developing and implementing business strategies enabled by technology solutions to drive sustainable growth. Jon was a lead Partner in North America running the Commercial Banking and Corporate Payments/Cash Management practice where he helped banks innovate to support the CFO organizations of large corporates, commercial and small businesses. He has also been a strategy consultant for Treasury Strategies, COO of Tribeza, and VP of services at Contextual, a venture-backed CRM software company. In these roles, Jon has helped shape organizational structure to deliver business results for multi-national corporations like Bank of America, as well as start-up and small businesses.

Jon is an active member of the Bootstrap Network, a global entrepreneur support network with local chapters in over 15 cities worldwide, where he leads the Bootstrap Austin Growth group. Jon is a Certified Cash Manager and Treasury Professional. He received a BBA in Finance from Oklahoma University and an MBA from the Neeley School at Texas Christian University.

His novel ways of applying technology, algorithms and analytics to the opportunities in SEM has allowed Adlucent to deliver market-leading return on ad spend to clients. Michael has developed unique technology patterns to support the implementation of comprehensive online marketing strategies which streamline and optimize the process from search to conversion, thus maximizing clients' return on investment.

Michael is frequently tapped as an expert on the strategies that foster high converting online traffic to drive successful e-commerce. An active member of SEMPO, Shop.org, and the Austin IAB, Michael's work has been featured in major media outlets, including The New York Times, Inc. Magazine, TechCrunch and Clear Channel Radio. Michael has served a broad range of clients including Fortune 500 Internet retailers, International non-profits, and political lobby groups.

Michael is also the co-founder of PriceFight.com, a pay-for-performance shopping search engine. Prior to founding Adlucent, Michael attended University of Texas at Austin pursuing a PhD in analytical chemistry where his thesis focused on advanced analytics for medical diagnostics. Michael is the recipient of the prestigious Watson Fellowship and received his BS degree from Davidson College.

With a strong aptitude in advertising, buying behavior and web development, Nicholas has an uncanny ability to combine highly optimized search marketing campaigns with strong landing page design to deliver market-leading click-through and conversion rates. He serves Adlucent’s largest accounts including leading global, e-retailers. Nick is also a leading thinker on how to apply technology to search marketing and has helped drive the vision and implementation of Adlucent’s Deep Search™ technology. Nick’s efforts have helped Adlucent remain self-funded while growing over 1900% over the past three years

Nicholas was also a lead developer and co-founder of PriceFight.com. Nicholas graduated summa cum laude, with highest honors, from the University of Texas with a bachelor of science in both advertising and architectural studies. In addition to his passion for helping clients win, Nick loves music and is sometimes seen as DJ Silverhero in Austin music venues.

Ashwani also founded and managed DC International, an international consulting company that focused on the emerging markets of Latin America emphasizing the strategic management of information technology for clients like BankBoston, Andersen Consulting and YPF. Ashwani began his career in strategic consulting for Healthcare clients with APM and delivering high value technology solutions with Andersen Consulting (now Accenture). Ashwani has particular expertise in financial services, enterprise software and entertainment specifically gaming. Most recently, Dhar has been on the Board of Directors for Bigfoot Networks, Robot Genius, & Perception Software through investments from his venture capital firm Venio Capital Partners.

Graduating from the University of Pennsylvania in the Management & Technology program, Ashwani earned a BS in Economics from the Wharton School and a BSE in Electrical Engineering from the Moore School. Additionally, he obtained an MBA from Harvard University.

Since joining Adlucent, Ozor has driven the development of Adlucent’s leading edge Web 2.0 Deep Search application and analytics platform which is being utilized to effectively and efficiently manage millions of keywords for large search marketing campaigns for the largest online retailers with millions of products.

Tim’s body of work includes Unix operating system development, object oriented middleware design and large scale Web application architecture. Ozor was instrumental in the development of Austin-based Vignette’s ground-breaking content management system which served as the core product for Vignette through its IPO and eventual sale to Open Text. Tim was one of the first developers on board at Vignette and was employee 15 at what came to be one of the most successful IPOs in the Austin high-tech industry. Prior to Adlucent, Ozor led the design and development of the highly acclaimed National Transcript Center, which provides a secure electronic trading system for the exchange of student transcripts.

Tim received his BS degree in Computer Science from Clemson University in 1986, and has been committed to achieving higher and higher levels of software mastery ever since. When he is not building industrial strength software, Tim enjoys windsurfing, rock music, and maintaining the lowest carbon footprint and body fat levels.