Management Team
Jon Armstrong, Chief Executive Officer
Michael Griffin, Chief Technology Officer & Founder
Nicholas Herman, Co-founder and Search Marketing Director
Ashwani Dhar, Senior Vice President of Sales and Marketing
Tim Ozor, Vice President of Engineering
Jon Armstrong - Chief Executive Officer
Jon brings over 20 years of strategy development, consulting and operating experience to Adlucent where he serves as Chief Executive Officer. Armstrong has responsibility for guiding the company's strategy and managing day-to-day operations, finance and client management to support Adlucent's growth.
Jon was previously a Partner and Senior Executive at Accenture where he focused on developing and implementing business strategies enabled by technology solutions to drive sustainable growth. Jon was a lead Partner in North America running the Commercial Banking and Corporate Payments/Cash Management practice where he helped banks innovate to support the CFO organizations of large corporates, commercial and small businesses. He has also been a strategy consultant for Treasury Strategies, COO of Tribeza, and VP of services at Contextual, a venture-backed CRM software company. In these roles, Jon has helped shape organizational structure to deliver business results for multi-national corporations like Bank of America, as well as start-up and small businesses.
Jon is an active member of the Bootstrap Network, a global entrepreneur support network with local chapters in over 15 cities worldwide, where he leads the Bootstrap Austin Growth group. Jon is a Certified Cash Manager and Treasury Professional. He received a BBA in Finance from Oklahoma University and an MBA from the Neeley School at Texas Christian University.
Michael Griffin - Chief Technology Officer & Founder
As the founder of Adlucent, Michael brings over 8 years of experience in strategic search engine marketing (SEM), search engine optimization, landing page design, and bid optimization. Michael is a leading thinker and innovator in SEM, and drives the product and technology strategy for Adlucent. His novel ways of applying technology, algorithms and analytics to the opportunities in SEM has allowed Adlucent to deliver market-leading return on ad spend to clients. Michael has developed unique technology patterns to support the implementation of comprehensive online marketing strategies which streamline and optimize the process from search to conversion, thus maximizing clients' return on investment.
Michael is frequently tapped as an expert on the strategies that foster high converting online traffic to drive successful e-commerce. An active member of SEMPO, Shop.org, and the Austin IAB, Michael's work has been featured in major media outlets, including The New York Times, Inc. Magazine, TechCrunch and Clear Channel Radio. Michael has served a broad range of clients including Fortune 500 Internet retailers, International non-profits, and political lobby groups.
Michael is also the co-founder of PriceFight.com, a pay-for-performance shopping search engine. Prior to founding Adlucent, Michael attended University of Texas at Austin pursuing a PhD in analytical chemistry where his thesis focused on advanced analytics for medical diagnostics. Michael is the recipient of the prestigious Watson Fellowship and received his BS degree from Davidson College.
Nicholas Herman - Co-founder and Search Marketing Director
Nicholas joined Adlucent in 2005 as Creative Director and user interface expert. With a strong aptitude in advertising and Web site development, Nicholas serves as our online strategy specialist with a focus on combining highly optimized search marketing campaigns with strong landing page design. He serves as the lead search marketing director for Adlucent's largest accounts including leading international online retailers, nonprofits, and local Internet retailers. Nicholas was a lead developer and co-founder of PriceFight.com. Nicholas graduated summa cum laude, with highest honors, from the University of Texas with a bachelor of science in both advertising and architectural studies.
Ashwani Dhar - Senior Vice President of Sales and Marketing
Ashwani brings over 20 years of sales, marketing, and business development experience to Adlucent. Dhar has been responsible for revenue generation, market positioning and the ultimate business success for companies like Iconixx, Agea and Trilogy. Specifically, at Trilogy, Ashwani played several leadership roles in launching and building the financial services business unit that grew to over $50m in three years.
Ashwani also founded and managed DC International, an international consulting company that focused on the emerging markets of Latin America emphasizing the strategic management of information technology for clients like BankBoston, Andersen Consulting and YPF. Ashwani began his career in strategic consulting for Healthcare clients with APM and delivering high value technology solutions with Andersen Consulting (now Accenture). Ashwani has particular expertise in financial services, enterprise software and entertainment specifically gaming. Most recently, Dhar has been on the Board of Directors for Bigfoot Networks, Robot Genius, & Perception Software through investments from his venture capital firm Venio Capital Partners.
Graduating from the University of Pennsylvania in the Management & Technology program, Ashwani earned a BS in Economics from the Wharton School and a BSE in Electrical Engineering from the Moore School. Additionally, he obtained an MBA from Harvard University.
Tim Ozor - Vice President of Engineering
Tim joined Adlucent as the Director of Engineering and brings over 21 years of experience designing and developing software applications. Tim's body of work includes Unix operating system development, object oriented middleware design and large scale Web application architecture. Ozor was instrumental in the development of Austin-based Vignette's ground-breaking content management system and helped the company grow from 15 employees into one of the most successful IPOs in the Austin high-tech industry. Prior to Vignette, Ozor was a key technical leader at the highly acclaimed National Transcript Center, which provides a secure electronic trading system for the exchange of student transcripts. Tim received his BS degree in Computer Science from Clemson University in 1986. Ozor will lead Adlucent's engineering efforts as it builds the next generation of its search engine marketing platform.
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