Our third and final post about ratings and reviews highlights an interesting way to use them to estimate demand. In his article, The Magic Behind Amazon’s 2.7 Billion Dollar Question, Jared M. Spool suggests that the ratio of unit sales … Continued

In an earlier post, Integrating Ratings and Reviews in Paid Search, I discussed that product ratings and reviews can dramatically impact conversion rates. But how does Adlucent leverage that knowledge? Predicting Conversion Rates When building campaigns for new products that … Continued

How do you predict a product’s conversion rate (CVR) when you don’t have historical data? Adlucent has found that a product’s customer reviews provide a useful data set which, in combination with other predictors, can serve as a viable proxy … Continued