In an earlier post, Integrating Ratings and Reviews in Paid Search, I discussed that product ratings and reviews can dramatically impact conversion rates. But how does Adlucent leverage that knowledge? Predicting Conversion Rates When building campaigns for new products that … Continued

How do you predict a product’s conversion rate (CVR) when you don’t have historical data? Adlucent has found that a product’s customer reviews provide a useful data set which, in combination with other predictors, can serve as a viable proxy … Continued