Apparel retailers face a common challenge ― high inventory turnover. As seasons change, new trends evolve, and products sell out, retailers must re-stock their shelves with new merchandise and liquidate poor sellers. Google Product Listing Ads are a great way … Continued

MasterCard Advisors recently released a report on U.S. retail sales in 12 categories. The sales data for one of these categories—apparel—nicely illustrates the concept of micro-seasonality that I mentioned in an earlier post. Certain months and even specific days can … Continued