Over the past two years, we’ve observed an important trend during the holiday seasons: a bimodal distribution in shopping patterns. Some customers are shopping earlier while others are holding out longer to complete their shopping. In both cases, the root … Continued

From all our work with retailers over the years, I’ve come to believe that the two most important metrics retailers should focus on are customer acquisition and lifetime value (LTV). Getting these two metrics right drives a sustainable business. 90 … Continued