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What Retailers Need to Know to Transition to Google Shopping Campaigns Successfully

By — 04.02.14

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This past February, Google Shopping Campaigns became universally available to all advertisers. Google announced today that advertisers will need to fully shift to Shopping Campaigns by end of August 2014. This new campaign type for PLAs provides retailers with added value in managing their product ad programs. As you begin to launch your Google Shopping [&hellip...

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Adlucent is a performance-based marketing technology and analytics company focused on helping Retail and Ecommerce companies deliver relevant advertising that converts.

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BuyerPath™ platform is an advanced shopping analytics platform leveraging query data, in-market data, CRM data and online/offline shopper demographics to help retailers find, value, align and maximize valuable ad moments for optimal return
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