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Utilizing Weather Pattern Data in PPC

By — 04.15.15

Desert vs. Meadow comparison

Retailers understand that different products have varying levels of demand depending on seasonality. It’s important to be able to anticipate when and where these trends occur to avoid missed revenue opportunities and plan an appropriate bidding strategy. One of our clients is a very seasonal account with the biggest revenue peaks occurring in March through [&hellip...

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Adlucent is a performance-based marketing technology and analytics company focused on helping Retail and Ecommerce companies deliver relevant advertising that converts.

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BuyerPath™ platform is an advanced shopping analytics platform leveraging query data, in-market data, CRM data and online/offline shopper demographics to help retailers find, value, align and maximize valuable ad moments for optimal return
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