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How to use consumer data to improve advertising performance

By — 04.30.14

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A recent study found that 59 percent of retailers say a lack of consumer insights is their top data-related pain point (Aberdeen Group). What makes this so interesting is the amount of data that retailers already have, but are not acting upon. Just think about the consumer data available today—purchase history, wish lists, demographic and behavioral data, website [&hellip...

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BuyerPath™ platform is an advanced shopping analytics platform leveraging query data, in-market data, CRM data and online/offline shopper demographics to help retailers find, value, align and maximize valuable ad moments for optimal return
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