A recent survey by the eTailing Group shows that mobile commerce investments, traffic and revenue are up significantly over 2011.  Retailers are investing more time and energy into developing mobile (smartphone and tablet) friendly websites, driving traffic to ecommerce sites … Continued

Competition in the online marketplace is fierce. Search marketing helps retailers stand out when a good strategy is put into place. A traditional paid search approach involves analyzing a competitor’s keyword strategy and performance, then using it as a benchmark … Continued

Why are you paying for a bad customer experience? Most marketers would find it crazy to pay to promote products with a high return rate, but this is precisely what many paid search programs do. If you’re basing marketing campaigns … Continued