Competition in the online marketplace is fierce. Search marketing helps retailers stand out when a good strategy is put into place. A traditional paid search approach involves analyzing a competitor’s keyword strategy and performance, then using it as a benchmark … Continued

Adlucent recently released a case study on the dramatic profitable revenue growth it helped Jewelry Television (JTV) achieve using paid search. In 11 months of working with Adlucent, JTV’s year-over-year revenue from paid search soared 78 percent, while margins (A/S … Continued