A wise man once said, “you must serve the right ad, to the right person, at the right time.” Actually, that man was my Intro to Advertising professor. I would venture to guess your professor said the same thing. We’ve … Continued

Thanks to mobile devices, offline and online shopping experiences are converging, a process Google describes as “nonline shopping.” Although consumers are planning on spending 5% more this year, they will invest more time into finding the best products. In fact, … Continued

Last week, the National Retail Federation hosted the 2012 Shop.org Annual Summit in Denver, Colorado. Over 4,400 professionals gathered to hear about the latest trends in the retail space. From omni-channel, to mobile, to Google Shopping, retailers swapped best practices … Continued

Competition in the online marketplace is fierce. Search marketing helps retailers stand out when a good strategy is put into place. A traditional paid search approach involves analyzing a competitor’s keyword strategy and performance, then using it as a benchmark … Continued

Adlucent recently released a case study on the dramatic profitable revenue growth it helped Jewelry Television (JTV) achieve using paid search. In 11 months of working with Adlucent, JTV’s year-over-year revenue from paid search soared 78 percent, while margins (A/S … Continued