A recent survey by the eTailing Group shows that mobile commerce investments, traffic and revenue are up significantly over 2011.  Retailers are investing more time and energy into developing mobile (smartphone and tablet) friendly websites, driving traffic to ecommerce sites … Continued

From all our work with retailers over the years, I’ve come to believe that the two most important metrics retailers should focus on are customer acquisition and lifetime value (LTV). Getting these two metrics right drives a sustainable business. 90 … Continued

Most retailers don’t manage their brand-related (i.e., trademarked) keywords and non-brand (product-specific) keywords independently. This is a mistake, and a missed opportunity. Goals for Brand and Non-Brand Terms Non-brand terms are best for new customer acquisition, while brand terms assist … Continued

Shop.org and Forrester Research have just released their State of Retailing Online (SORO) 2011 report. It contains a wealth of great data and insights that retailers will find useful. Naturally, some of the findings I thought were the most interesting … Continued