Last week, the National Retail Federation hosted the 2012 Shop.org Annual Summit in Denver, Colorado. Over 4,400 professionals gathered to hear about the latest trends in the retail space. From omni-channel, to mobile, to Google Shopping, retailers swapped best practices … Continued

On June 26th, Garrick Baxter, Ecommerce Marketing Manager for Oriental Trading Company, sat down with Adlucent Client Manager Meaghan Danielson to discuss new ways retailers are using paid search to drive more revenue. Garrick shared stories about how paid search … Continued

Competition in the online marketplace is fierce. Search marketing helps retailers stand out when a good strategy is put into place. A traditional paid search approach involves analyzing a competitor’s keyword strategy and performance, then using it as a benchmark … Continued

Why are you paying for a bad customer experience? Most marketers would find it crazy to pay to promote products with a high return rate, but this is precisely what many paid search programs do. If you’re basing marketing campaigns … Continued