There are a variety of products and features that Google is working on at any given time. Many of them fly under the radar upon their release. A few weeks ago I came across a brief Techcrunch article that showcases … Continued

With the housing market stabilizing and consumer confidence growing, the holiday season forecast for retail remains positive. So far, online retail revenue is up 18% YoY, reaching $1.5 billion on Cyber Monday. If Thanksgiving, Black Friday, and Cyber Monday sales … Continued

A recent survey by the eTailing Group shows that mobile commerce investments, traffic and revenue are up significantly over 2011.  Retailers are investing more time and energy into developing mobile (smartphone and tablet) friendly websites, driving traffic to ecommerce sites … Continued

Competition in the online marketplace is fierce. Search marketing helps retailers stand out when a good strategy is put into place. A traditional paid search approach involves analyzing a competitor’s keyword strategy and performance, then using it as a benchmark … Continued

Most retailers don’t manage their brand-related (i.e., trademarked) keywords and non-brand (product-specific) keywords independently. This is a mistake, and a missed opportunity. Goals for Brand and Non-Brand Terms Non-brand terms are best for new customer acquisition, while brand terms assist … Continued