Shop.org and Forrester Research have just released their State of Retailing Online (SORO) 2011 report. It contains a wealth of great data and insights that retailers will find useful. Naturally, some of the findings I thought were the most interesting … Continued

I wanted to expand a bit on my last post about inventory integration, on two points. The Effect of Long Shipping Times First, I discussed how a product’s inventory status (in stock versus out of stock) has a significant impact … Continued

While managing paid search programs for Amazon.com in 2006, Adlucent discovered that integrating paid search with a retailer’s product inventory leads to dramatic improvements in efficiency and revenue growth. In particular, doing just one straightforward thing—pausing keywords for products that … Continued