According to Adobe, Americans spent $3.28 billion on the two biggest shopping days of the year thus far – Black Friday and Cyber Monday. Of those sales, one in four dollars were spent by mobile shoppers, representing a significant increase … Continued
Viewing Category Holidays
Paid Search Drives 41% More Holiday Revenue for Retailers on Cyber Monday
With the housing market stabilizing and consumer confidence growing, the holiday season forecast for retail remains positive. So far, online retail revenue is up 18% YoY, reaching $1.5 billion on Cyber Monday. If Thanksgiving, Black Friday, and Cyber Monday sales … Continued
Is Black Friday Dead?
I’ll admit it. I used to be an in-store Black Friday shopper. I wasn’t the frenzied person fighting over a discounted cell phone at Walmart, but I enjoyed finding a deal whenever possible. Once upon a time, stores were closed … Continued
Holiday Planning for PPC
As the holiday season fast approaches, retailers are gearing up for what is poised to be another record breaking season of online gift purchasing. For many online advertisers, these few weeks are the most important time of the year, representing … Continued
Get more from Google Shopping in time for the holidays
Thanks to mobile devices, offline and online shopping experiences are converging, a process Google describes as “nonline shopping.” Although consumers are planning on spending 5% more this year, they will invest more time into finding the best products. In fact, … Continued
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