Viewing Category Holidays

23% of Holiday Paid Search Sales Driven By Mobile

According to Adobe, Americans spent $3.28 billion on the two biggest shopping days of the year thus far – Black Friday and Cyber Monday. Of those sales, one in four dollars were spent by mobile shoppers, representing a significant increase … Continued

Is Black Friday Dead?

I’ll admit it. I used to be an in-store Black Friday shopper. I wasn’t the frenzied person fighting over a discounted cell phone at Walmart, but I enjoyed finding a deal whenever possible. Once upon a time, stores were closed … Continued

Holiday Planning for PPC

As the holiday season fast approaches, retailers are gearing up for what is poised to be another record breaking season of online gift purchasing. For many online advertisers, these few weeks are the most important time of the year, representing … Continued

Get more from Google Shopping in time for the holidays

Thanks to mobile devices, offline and online shopping experiences are converging, a process Google describes as “nonline shopping.” Although consumers are planning on spending 5% more this year, they will invest more time into finding the best products. In fact, … Continued