Thanks to mobile devices, offline and online shopping experiences are converging, a process Google describes as “nonline shopping.” Although consumers are planning on spending 5% more this year, they will invest more time into finding the best products. In fact, … Continued

Last week, the National Retail Federation hosted the 2012 Shop.org Annual Summit in Denver, Colorado. Over 4,400 professionals gathered to hear about the latest trends in the retail space. From omni-channel, to mobile, to Google Shopping, retailers swapped best practices … Continued

Competition in the online marketplace is fierce. Search marketing helps retailers stand out when a good strategy is put into place. A traditional paid search approach involves analyzing a competitor’s keyword strategy and performance, then using it as a benchmark … Continued

Adlucent will be at SES NY in March. As great of a conference as that is (especially with Adlucites Stephanie Bailey and Meaghan Danielson both talking), we sometimes hunger for others that understand the special problems that retailers face with … Continued

Approximately one trillion dollars of offline retail sales are influenced by online marketing. (Yes, that’s trillion, with a T.) But marketers don’t currently have a reliable way to connect the dots between what customers do online and what they do … Continued