Competition in the online marketplace is fierce. Search marketing helps retailers stand out when a good strategy is put into place. A traditional paid search approach involves analyzing a competitor’s keyword strategy and performance, then using it as a benchmark … Continued

Adlucent will be at SES NY in March. As great of a conference as that is (especially with Adlucites Stephanie Bailey and Meaghan Danielson both talking), we sometimes hunger for others that understand the special problems that retailers face with … Continued

Approximately one trillion dollars of offline retail sales are influenced by online marketing. (Yes, that’s trillion, with a T.) But marketers don’t currently have a reliable way to connect the dots between what customers do online and what they do … Continued

PPC managers give significant attention to bid management in the quest for higher ad rank, better return on ad spend, and more revenue. While important, bid management is only half of the equation in determining ad rank, which influences click-through … Continued

MasterCard Advisors recently released a report on U.S. retail sales in 12 categories. The sales data for one of these categories—apparel—nicely illustrates the concept of micro-seasonality that I mentioned in an earlier post. Certain months and even specific days can … Continued