On February 21-22, Adlucent hosted its second annual client summit. The event featured industry speakers Fiona Swerdlow, Head of Research at Shop.org and Dr. Charles Stryker, founder of the Venture Development Center, as well as other experts in the areas … Continued

As the holiday season fast approaches, retailers are gearing up for what is poised to be another record breaking season of online gift purchasing. For many online advertisers, these few weeks are the most important time of the year, representing … Continued

A/B landing page testing is one of the best tools in a retailer’s arsenal. Even a small change in conversion rate can lead to big impacts on the bottom line. However, it can be a challenge to develop new landing … Continued

Last week, the National Retail Federation hosted the 2012 Shop.org Annual Summit in Denver, Colorado. Over 4,400 professionals gathered to hear about the latest trends in the retail space. From omni-channel, to mobile, to Google Shopping, retailers swapped best practices … Continued

Competition in the online marketplace is fierce. Search marketing helps retailers stand out when a good strategy is put into place. A traditional paid search approach involves analyzing a competitor’s keyword strategy and performance, then using it as a benchmark … Continued