Author: michaelgriffin

Website: http://www.adlucent.com

Bio: Michael Griffin is the Founder and CEO of Adlucent. He is a thought leader in retail marketing, and an expert in SEM, bid optimization, consumer demand intelligence, and retail analytics. He speaks frequently about advertising strategies that drive successful e-commerce, and is quoted widely in major media outlets such as The New York Times, Inc. Magazine, Search Insider, and TechCrunch. An active member of the Shop.org Research Committee, Michael participates in advancing technology and best practices for the global e-commerce industry.

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