Last week, Offers.com released a survey conducted by Ipsos Public Affairs that had an interesting implication for retailers and paid search, especially during the holiday shopping season. One survey question asked consumers, “How much time do you spend researching the … Continued

With the holiday shopping season fast approaching, it’s important to allocate your resources to the paid search programs that will deliver the most benefit. The key is to identify the categories, sub-categories and specific products that will “pop” this year, … Continued

Over the past two years, we’ve observed an important trend during the holiday seasons: a bimodal distribution in shopping patterns. Some customers are shopping earlier while others are holding out longer to complete their shopping. In both cases, the root … Continued

We were excited to have attended the Shop.org Annual Summit last week in Boston. Some of our impressions: This was the biggest and best Annual Summit yet, with more attendees (especially first-time attendees), more vendors, and more excitement than ever … Continued

Approximately one trillion dollars of offline retail sales are influenced by online marketing. (Yes, that’s trillion, with a T.) But marketers don’t currently have a reliable way to connect the dots between what customers do online and what they do … Continued