Today marks the end of free ads on Google Shopping. Going forward, Google plans to populate Google Shopping results and ads with paid Product Listing Ads (PLAs) managed through the Google Merchant Center (GMC) and AdWords. This move is Google’s latest … Continued
Viewing Author Lisa Roberts
The Right Metrics for Testing Back to School and Holiday Ads
Hard to believe, but it’s already time for retailers to begin solidifying their content, promotion and media strategies for two of the biggest retailer seasons of the year – Back to School and the holiday season. As reported by Shop.org’s … Continued
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