Reflecting on 2012: A Look at Adlucent’s Major Milestones

By — 12.28.12

Now is the time when we look back and reflect upon all the changes that have taken place in our lives over the last year. Inevitably some of the changes are good while others are not, but all lead to growth in the end.

When I look back at the year that Adlucent has had, I can’t help but note how much we’ve grown. We’ve grown our headcount, revenue, client base, and technology. 2012 has been a great year for Adlucent and we’ve learned so much. We are all looking forward to the exciting things that lie ahead.

And now, our year in review…

January 21

Adlucent competes in the first Start-up Olympics where eight local start-ups compete in Olympic themed events to raise $10k for Austin charities.


March 8

Adlucent hosts its first client summit in Austin, Texas.

March 12

Adlucent hosts a SXSW predictive technology and marketing meet up.

March 16

Adlucite Stephanie Bailey takes the stage at SES NY to discuss paid search competitive analysis. Download the presentation here.


March 26

Adlucent named to Ad Age’s Best Places to Work list.


May 18

Adlucent participates in Spring Service Day to help the Sustainable Food Project.

June 4

The Retail Paid Search Guide is released. Download a copy here.

June 5

Adlucent sponsors Internet Retailer in Chicago and debuts its new booth.


June 9

Adlucent participates in the Summer Start-Up Olympics, raising over $10,000 for local charities.


June 14

Angela Vasquez joins Adlucent as Chief Financial Officer.

June 20

Webinar featuring Oriental Trading Company’s Garrick Baxter recorded. 

June 29

Media Post recognized Adlucent client Free People for their use of shopping analytics to increase customer acquisition. Read the full story here.

August 1

Report released: New ways retailers are using paid search to drive profitable revenue

Download your copy here.

August 9

Adlucent execs and clients take the stage at eTail Boston 2012.

August 29

Michael shares best practices for PLA Management with iMediaConnection.com.

September 6

Adlucent launches Precision Product Targeting for Google Product Listing Ads.

September 6

Adlucent’s work on Product Listing Ads featured in Direct Marketing News and MediaPost:

Adlucent gives retailers product control in Google Shopping

Death to Paid Search? Google PLAs Double Conversions for Less

September 10

Michael Griffin, Adlucent founder and CEO, quoted in the New York Times article on the evolution of Google Shopping.

September 11

Adlucent sponsors Shop.org and hosts a party at the Colorado Rockies game.

September 20

Internet Retailer highlights Adorama’s PLA success.

October 5

Adlucent hosts its first annual blood drive.

October 15

The Austin American Statesman highlights Adlucent’s growth. Online marketing firm Adlucent building customer base, workforce.

October 19

Austin Business Journal names Adlucent as the 18th fastest growing company in Austin, a start-up hotbed.

Adlucent participates in the Fall Service Day at Umlauf Sculpture Gardens.


November 1

BabyEarth teams with Adlucent to increase reach and revenue with Google Shopping.

November 12

Adlucent honored as top workplace by the Austin American-Statesman.

November 13

BabyEarth and Adlucent shared five keys to profitable growth with Google Shopping in this complimentary webinar.

November 28

Adlucent drives record holiday performance for retailers through Cyber Monday. Read the story.

November 28

Adlucent retailers saw huge gains over the Thanksgiving holiday weekend:

  • Adlucent clients experienced between 85% to over 500% YoY revenue growth through paid search over the holiday weekend
  • Black Friday: averaged 72% increase YoY in revenue with only an 18% increase in spend
  • Cyber Monday: averaged 41% increase YoY in revenue with only an 19% increase in spend

November 30

The Adlucent Movember team raised over $1,300 to support men’s health.


December 13

Michael Griffin, Adlucent founder and CEO, participates in panel titled “The Death of Text Ads” at the Search Insider Summit. Watch the recording here.

December 14

Adlucites enjoyed a pre-screening of the Hobbit at the Alamo Drafthouse.

December 15

Adlucites descended upon a local nursing home to distribute gifts, sing holiday carols, and play board games with the residents. We also celebrated our annual holiday party.

December 20

Adlucent data reveals growing influence of Google Shopping Product Listing Ads (PLAs). Read the story.

Andrea Stout

Andrea is the Director of Marketing at Adlucent. She loves developing content, crunching numbers, and learning the latest trends in ecommerce. Connect with her on Twitter.

 


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