Paid Search Drives 41% More Holiday Revenue for Retailers on Cyber Monday

By — 11.28.12

With the housing market stabilizing and consumer confidence growing, the holiday season forecast for retail remains positive. So far, online retail revenue is up 18% YoY, reaching $1.5 billion on Cyber Monday. If Thanksgiving, Black Friday, and Cyber Monday sales are any indication of what’s to come, retailers will enjoy a very profitable year.

It’s Holiday GO TIME

With over ten years of experience managing paid search programs for leading retail brands, we understand how important this season is. The preparation and execution that goes into every holiday season is critical to our success.

This year, we kicked off the 2012 season with an office decorating party to get the team in the holiday spirit. We also shared internal best practice reports so that each client could benefit from the expertise of our internal team of specialists using our Deep Search technology.

Big Wins For Our Clients

2012 holiday shopping and revenue growth has been great for retail and most paid search providers, but results have been extra sweet for our clients:

  • Adlucent clients experienced between 85% to over 500% YoY revenue growth through paid search over the holiday weekend
  • Black Friday: averaged 72% increase YoY in revenue with only an 18% increase in spend
  • Cyber Monday: averaged 41% increase YoY in revenue with only an 19% increase in spend

Capitalizing on momentum
The holiday season is far from over for retailers and for the Adlucent team. Stakes are high and our team is focused – every day, every hour.

We predict that the 2012 holiday season will remain strong and paid search will continue to be the primary driver of online advertising sales.

What results have you seen from your paid search program? Do they align with these numbers?

Ashwani Dhar

Ashwani Dhar is the Chief Client Officer at Adlucent. Ash works with prospective and current Adlucent clients to help them develop strategies to improve their online advertising performance. Ash speaks more languages than we can count, can recommend a great cocktail, and is our resident expert on fine Indian cuisine.

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