Online Marketing in Austin TX

Be There: Austin and Beyond

Customers in Austin and across the US are turning to the Web to find the products and services they want. The Web is the new Yellow Pages and you have to be there when your customers come looking. Unlike the Yellow Pages, it's easy to ensure that every product or service you offer is marketed individually on the Web. If they search for "purple widgets in Austin," you'll be there with an ad about "purple widgets." When they click on your ad to find out more about your purple widgets, they'll land on a page specially designed to hit home your marketing message and drive the sale.

Online marketing gives you the ability to break out of your shell and reach out to your target audience across Austin or the entire United States.

Google yourself. We all do it.

Go ahead and Google the name of your company. You should show up first.

Now, make a list of 10 products or services you offer and Google these. Did you show up?

In order to reach out to new customers, it's critical to be at the top of the search results for the products you offer and not just when someone queries your company name. Since consumers use the Web to find new products and services, marketing on search engines ensures that your company name becomes associated with the products and services you offer.

Appearing at the top of the results also has a psychological impact on a consumer. The closer you are to the top, the more people trust you. Industry studies suggest that the top results get a disproportionate amount of traffic and conversions. If your goal is to be at the top of the search results in your industry in Austin, we can help you get there with a combination of local online marketing and smart optimization.

The rallying cry of "location, location, location" is no longer.

It's about "attention, attention, attention". Geographic location used to be the way to garner attention. Then came directories like the Yellow Pages. Magazines, radio and television are well-established methods of reaching a relatively specific audience. Now, there's the Web and all the rules are changing.

Businesses have never been able to reach out to highly specific audiences like we can now, and people respond more favorably to online marketing than any other media channels. It's more convenient than sorting through the Yellow Pages, it's more targeted than television, and it has a wider reach than most magazines and newspapers.

It's measurable too.

With search engine marketing, you know exactly what keyword someone used to find your Web site and purchase one of your products. Your checkout cart is intertwined with your bidding practices to ensure that every keyword drives new customers to your site and results in a positive net cash flow. We know what time people purchase, their age group, whether they live in Austin or Peoria, if they use Yahoo or Google, and a lot more. We then turn around and give this information back to you so that you can further target your services on- and offline.

Contact us today to learn how Adlucent can help you reach your target audience whether they live in Austin, Texas, or across the globe.

You're on the Web. New customers are calling you.
Now it's time to Be Smart >>