Our mission is to make advertising increasingly relevant and helpful to all by understanding and serving the interests and needs of each individual.
Retail and analytical chemistry don’t typically have much in common. In one unique twist of fate, however, these two otherwise unrelated disciplines came together and launched a company that has become a pioneer in online retailing and a leader in applied shopping analytics.
The idea behind Adlucent was created while our Founder, Michael Griffin, was pursuing a PhD in Analytical Chemistry at the University of Texas. While curating a web site related to his research, Michael became interested in Amazon’s program that paid for referral traffic that resulted in online product sales. While Michael’s foray into online advertising started modestly, he quickly discovered the same data analytics he was applying in his doctoral research could be applied to online shopping behavior, resulting in dramatically improved advertising performance.
The technology and methodologies Michael pioneered helped Amazon grow from the “World’s Largest Bookstore” to the world’s largest retailer. Michael’s innovations continued leading Adlucent to be the first advertising technology company to advertise at the SKU-level at scale and automatically adjust advertising based on real-time inventory across Amazon’s entire marketplace.
In 2007, as Michael looked at avenues to expand the use of applied shopping analytics beyond Amazon, Adlucent expanded its team to bring the same technology to leading retailers across the Web. A year later, we launched the industry’s first predictive search bid technology to predict consumer buying behavior. This led to the launch of our Shopping Analytics platform that provides retailer’s with insights and an understanding of consumer shopping behavior and gives them the ability to quickly activate the data through paid search.
We Are DIGITAL Experts
Even with fourteen years of digital advertising experience, our mission remains unchanged. From our solutions to our people, we are determined to making this a reality by committing ourselves to being Better Every Day.